A couple of days ago Vodafone annouced the launch of 2 new Sagem phones as part of 'Vodafone simplicity. The mobile that makes sense'
'Following extensive customer research and feedback from thousands of customers, the Vodafone Simply service comprises two exclusive easy to use phones and services with straightforward price plans, supported by specifically trained customer services staff.'

'Customers were asked how they wanted their ideal phone to look, what services it should offer, how these services should be accessed and how the phone menus should be structured.

Following this feedback, Vodafone linked up with Sagem to develop two phones: the Vodafone Simply Sagem VS1, a silver, curvy handset and the Vodafone Simply Sagem VS2, a straight, black handset.

Both phones have large screens with legible text and symbols, as well as three dedicated buttons for direct access to the most commonly used services: the Main Screen, Contacts and Messages. A button on the side of each phone controls ringer volume and a switch locks the key pad.

In addition, on-screen instructions in plain language help customers master the phone quickly and easily' Source: Vodafone and BBC

Sounds like a good idea, for people who just want a phone without all the 'gimmics', just wondering how long it will be before we have a user come screaming for help on here! Also will other networks be following suit and signing deals with other providers for phones that 'take a step backwards?' The main thing that goes against these phones (apart from the shape, particularly the VS1!) is that they are endorsed by Richard and Judy!
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